Archive for: June, 2023

Corporate identity vs corporate image: what do you need for an excellent business performance

Jun 02 2023 Published by admin under Uncategorized

When you launch a new business, it’s critical it has a distinct identity. And if it doesn’t, the market and the customers will define it for you. As a result, you get significant problems with self-identification, confused consumers, and a faceless brand instead of an established business. However, you can easily avoid that failure. With a distinct corporate image, developed from the beginning, you have better chances to make a statement and stand out.

When it comes to corporate image design,Guest Posting it’s important to remember that corporate image is not the same as a corporate identity. Essentially, corporate identity is all the visual brand assets you employ to differentiate your business from others. Also, it includes several aspects that go beyond the visual. Let’s delve deeper:

Visual elements of corporate identity:

It is a visual symbol of the business that represents your company as a whole. The logo serves as an identification mark of your company and should be recognizable to evoke immediate associations with your brand.

It is the set of fonts you use when presenting the content or visualizing your brand name. Perfect typography can also enhance the brand message or intensify the effect it produces on the audience.

Color palette
As for the colors you use for presenting the content, it is important to have one color palette. Usually, it is a set of colors that help you to transmit the mood and style of your business. Also, color is what can tie all other elements together, which contributes to consistency and a holistic image.

Illustration and graphics
Your corporate identity needs visuals to engage with the audience and evoke emotional resonance. Illustrations and graphics are the best tools for that. What is more, graphics can facilitate the perception of the content, making it easier to comprehend.

Packaging and materials design
As a company, you may have various marketing materials that also need to be involved in your corporate identity. And the packaging and presentation design is aimed to promote your brand, products, or services, delivering a pleasant experience to everyone who interacts with them.

Naturally, for a business that wants to get a bigger saturation, a website is a necessity rather than a bonus. The corporate website is your representative number one, serving as the prior informational base for your potential customers.

Branding elements of corporate identity:

Brand mission and values
Corporate identity should be informed by the brand’s mission and values. These are the goals the business tries to achieve.

Brand voice
It is the way you transmit your mission and values messages to the audience. In other words, brand voice stands for the style of the brand communication with the whole outer world.

As for the corporate image, it is the summary of everything your company represents and stands for. Also, it includes the way your company treats its customers and employees and the way it is treated outside and inside the business. These are the core elements of the corporate image:

Corporate behavior
If you want a positive corporate image, it’s critical to consider corporate behavior. In a nutshell, it is the behavior of the company and its employees both inside and outside the business. And impeccable corporate behavior means the same impeccable corporate image. Here, you need to make sure that your staff provides excellent customer service and maintains your company’s values. You, as a stakeholder, should also adhere to corporate ethics and represent your company on a more professional level, for instance, at the market meetings or the meetings with investors. What is more, corporate behavior includes the attitude towards the media, press, and the public, especially when speaking about large corporations.

Corporate communication
Another element of the corporate image is the communication strategy of a company or corporate communication. Essentially, it encompasses all communicative activities held either outside or inside the company. That includes all kinds of meetings and presentations. Some companies employ corporate language, which is a good practice because it makes everything structured so that corporate communication looks and feels holistic and logical.

Corporate identity
Ultimately, the corporate image includes corporate identity. And that is the main difference between them. Depending on how well you manage to transmit the mood and style of your business, your corporate image will be or not be successful. That is why corporate identity plays a vital role in corporate image design. If crafted well from the very beginning, it can significantly leverage corporate image. Whether corporate identity is poor or doesn’t even exist, the corporate image will be the same poor or replaced by the collective attitude toward your business, which can not play in your favor.

Thus, corporate identity is a set of attributes you apply, while the corporate image is an intangible constituent that depends heavily on the corporate identity, corporate behavior, and communication. And to make it positive, you need to consider multiple things simultaneously, including your brand attributes or brand mission and values along with your corporate behavior and communication inside the organization. Although being an intangible element, the corporate image still can be measured. You can use social proof or surveys and interviews.

All in all, an excellent corporate image is the best way to create a positive company’s reputation, while corporate identity is one of the instruments for making that happen. And corporate image design is a vast process that involves visual identity practices. To achieve success, you need to focus on both. Then, you will be able to stand out and leverage your company’s reputation within the market.

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A Beginner’s Guide to Snowboarding Gear

Jun 02 2023 Published by admin under Uncategorized

You get up, the chilly weather outside still making you shiver a little. You slip on your comfy UGG men’s slippers and make your way towards the kitchen

After you’ve poured your first cup of coffee early in the morning,Guest Posting you moved to peer outside the window. The snow’s covered the ground outside with its white glow. A thought comes into your mind with your last sip. Putting the cup down on the table, you come to terms with that thought you just had, thinking it might be the right time to try snowboarding.

Snowboarding is a winter sport that is equal in fun and dangerous. As a beginner, you need to make sure that as much as possible, you minimize the risks. To do that, you need to have the proper apparel and equipment fit for snowboarding. And to help you with that, the following is a list of the essential snowboarding gear for beginners.


For starters, a snowboard with a twin-tip shape will help you centre yourself on the board, and a smaller board would make it more maneuverable. There’s no need to buy a board right away if you are a beginner since there are plenty of snowboard rentals shops opening during the winter season.

Snowboard bindings

Comfort is what’s you should look for in a snowboard binder. Make sure they are compatible with your snowboard, and that they are still comfortable after hours of riding. To get the proper calibration of your bindings, you can talk with the professionals in the snowboard rentals.


Look for mittens made especially for the purpose and are designed to keep your fingers warm and dry.


Goggles are pretty straightforward. They keep debris from and regulate light to your eyes. Choose one that works best for you.

A jacket is all about the fit and level of comfort. You’d be wearing your jacket for a long period of time while boarding, make sure it keeps away the cold just right.

Snow pants
Beginners can often find themselves sitting on the snow or on the knees while learning. Snow pants keep your lower body warm and comfortable.

Safety should be a priority for everyone – beginner snowboarders as well as the more experienced boarders. Find yourself a sturdy helmet. Trips, falls, and dives are unavoidable and when they happen, you’ll be glad you have your helmet on.

Beanies keep your head warm, which in turn also keeps your body warm. Wearing one underneath the helmet will keep your head warm and snug.
Snowboard boots
Your boots should be just as comfortable as your UGG men’s slippers at home and equally functional. Having a comfortable and functional pair of boots ensures that your footing would be secure.

Face mask
Keeping your body heat is one of the safety priorities when snowboarding. Your neck and chin can be exposed riding so wear face masks if you have them.
To partner the boots, you’ll need socks. They provide an additional layer of coziness to your feet. Enabling you to keep snowboarding for longer.

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When Should You Consider Hiring Small Business Marketing Consultant?

Jun 02 2023 Published by admin under Uncategorized

Hiring a small business marketing consultant is a form of business investment. Thus, you need to take into consideration various aspects of your business needs before you decide to hire one. It specifically requires thorough evaluation of your business issues and whether or not you could deal with it on your own, or if you need outside help.

There are special scenarios though wherein a professional consultant is necessary. So how do you know if you need to hire a consultant? Here are some of the things you need to consider:

There are short-term goals for any business that would require expertise not readily available in your company. If you have a small business with limited manpower, this is a smart decision. For instance, you want to create buzz in the market for a particular product that you are about to launch. Or, if you want to come up with marketing strategies for small business before you officially roll out your business. These are critical stages in your business that require an expert hand to work on them. But you need to do thorough planning before you choose a consultant in order for you to determine how you can maximize the services provided by the expert.

A business consultant will also prove beneficial for long-term projects. This is especially useful when you need a specialized skill that you won’t need to retain after the completion of the project. It will be more cost-efficient on your part as opposed to hiring a full time staff member whose skills or services you won’t need after the project.

If you have a problem in your business but can’t quite pinpoint where the problem lies, you need to hire a business consultant. An expert consultant will tell you that lack of organizational skills could result to your inability to determine the source of problem. This, however, is a common issue in small businesses because they have limited staff working together. A business consultant will enable you to identify the core issues in your business and recommend ways to best address them. This will save you money in the long run as you won’t have to invest money on trying to fix certain areas where the problems don’t exist at all.

Building marketing strategies for small business is a complicated matter. This is when small business owners tend to require most help on. But if you cannot find a decent source of information or guidance about how to go about this matter, an expert consultant will help lead you to the right path.

Last but not the least, a small business marketing consultant can help move your project forward if you know what expertise you need, but don’t have it in your internal team. It will already give you the confidence that the consultant you’ve hired can get the job done (provided, of course, that you have chosen them thoroughly). You can save plenty of money from not needing to train your staff in order to acquire the skills you need to use in your business.

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Defense Contractors, Consultants and NISPOM

Jun 01 2023 Published by admin under Uncategorized

Consultants are hired by a company to fill a need the organization is not prepared to meet. The consultants share office furniture, the water cooler and are hopefully made to feel as part of the team. In spite of being a well respected contributor to the cause, consultants do not always enjoy the same benefits of a regular employee. However, this difference should occur when working on classified contracts the consultant has been hire to perform on.

According to NISPOM 2-212 “A consultant is an individual under contract to provide professional or technical assistance to a contractor in a capacity requiring access to classified information. The consultant shall not possess classified material off the premises of the using (hiring) contractor except in connection with authorized visits. The consultant and the using contractor shall jointly execute a consultant certificate setting forth respective security responsibilities. The using contractor shall be the consumer of the services offered by the consultant it sponsors for a PCL. For security administration purposes, the consultant shall be considered an employee of the using contractor.”

Simply stated, though a consultant is not a regular employee, the NISPOM considers them an employee of the company that they represent. The contractor is expected to maintain the consultant’s clearance and assign classified work as specified in a contract. As with other employees, the consultant should also attend annual security awareness training and follows set procedures for working with classified information. For example, suppose a consultant is required to attend a classified meeting at a government location. There should be no problem with them couriering classified information as long as visit request and authorizations are in place. That could be as simple as providing a visit request to the government facility through JPAS. However, consult with the Government organization’s security department for specific requirements.

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